The purpose of the WhatIF women's fashion brand is to cater to individuals who aspire to be stylish and comfortable even in the hustle and bustle of everyday life. The brand offers unique collections made up of reimagined, redesigned, and reinvented pieces. The illustration work I created for the launch communication of the WhatIF brand was designed to be used in conjunction with collection photographs. This technique was employed across various communication channels, including the digital realm, social media, and various traditional communication outlets.